Sponsorships
One way that Viterra gives back to communities and the agricultural industry is through sponsorships. Our sponsorships promote community health, agricultural and environmental research, youth programs, athletic events, and industry associations. Along with many others, Viterra supports the following organizations, centres and events:
Canadian Gymnastics Championships
Viterra is the proud title sponsor of the 2012 Canadian Gymnastics Championships. Several athletes in attendance will be building toward an appearance in the 2012 Olympic Games in London, England. In addition, several Team Saskatchewan gymnasts are expected to compete at the 2012 Viterra Canadian Gymnastics Championships. Viterra is proud to support Canada’s future Olympians.
The Great Grain Relay
For the last several years, Viterra has sponsored the Great Grain Relay, one of Winnipeg's longest running athletic charity events. Aligning with Viterra's commitment to healthy lifestyles, the run promotes wellness in the community and allows individuals with varying levels of fitness to participate.
The 2011 Great Grain Relay's "Charity of Choice" was the
Juvenile Diabetes Research Foundation. Some of the past charities that the event - and by extension, Viterra - has funded are
Ronald McDonald House,
Jocelyn House,
Canadian Mental Health Association,
Canadian Red Cross - Manitoba Division,
Alzheimer's Society, and
Manitoba Division Arthritis Society/Joints in Motion.
U of S - Canadian Centre for Health and Safety in AgricultureViterra has funded the University of Saskatchewan's Centre for Health and Safety in Agriculture since its inception in 2006. The Centre addresses public health issues related to agricultural and rural ecosystems, with a special focus on agricultural safety, rural health, and the delivery of training programs.
Ducks Unlimited Canada
Viterra has been a long time supporter of Ducks Unlimited Canada, a national non-profit organization that has been committed to wetland conservation for over 70 years. The organization implements direct wetland conservation projects, funds scientific research on wetlands and waterfowl, advocates for public policy changes in favour of habitat conservation, and delivers environmental education programs to the Canadian public on the importance of wetland conservation.
4-H FoundationFor many years, Viterra has supported the provincial 4-H clubs from Alberta, Saskatchewan, and Manitoba. Our funding helps the 4-H chapters provide innovative initiatives that inspire youth to become contributing leaders in their communities. 4-H's vision is to help youth achieve their full potential. This sponsorship enables Viterra to build relationships with the agricultural industry's leaders of tomorrow.
Outstanding Young FarmersThrough annual donations to the Alberta, Manitoba and Saskatchewan chapters, Viterra supports Outstanding Young Farmers. This organization is designed to recognize young farmers who exemplify excellence and innovation in their profession.
Saskatchewan Roughrider Football ClubThrough our long-standing support of the Saskatchewan Roughrider Football Club and its community involvement, Viterra takes part in charitable giving. Our sponsorship of the football club provides Viterra with an opportunity to get involved in the community and helps our Company to build relationships with grain and agri-products customers.
Canadian Investor Relations InstituteThe Canadian Investor Relations Institute's mandate is "to contribute to the transparency and integrity of the Canadian capital market by advancing the practice of investor relations, the professional competency of its members and the stature of the profession." Viterra is pleased to be an ongoing sponsor of CIRI.
Achievement for Business Excellence Awards
As a business leader and innovator in the agricultural industry, Viterra sees value in contributing to several Chambers of Commerce across Canada. In 2011, Viterra supported the Saskatchewan Chamber of Commerce's "Achievement for Business Excellence Awards," sponsoring and presenting the prestigious "Business Leader of the Year" award.
Canadian Seed Growers' Association
Viterra is proud to be an annual sponsor of the Canadian Seed Growers' Association Annual Meeting. The CSGA represents 4,500 seed growers and is the only Canadian organization to monitor and certify pedigreed seed for all agricultural crops in Canada (with the exception of potatoes). One of the goals of the CSGA is to advance a grower perspective on seed-related issues.
Western Canada Farm Progress ShowViterra is the presenting sponsor of the Western Canada Farm Progress show, the country's largest dry land farm technology show. This event, which attracts more than 40,000 visitors annually from around the globe, is a great opportunity for Viterra to showcase its products and services and interact with our customers.
Alberta Barley Commission The Alberta Barley Commission works to bring added value to barley production by investing in research and trials, creating new marketing opportunities for barley growers, and lobbying governments, regulatory boards, and industry associations on behalf of its 17,000 members. The Alberta Barley Commission is just one of many industry associations that Viterra supports.
Additional Industry Associations & Agricultural SocietiesOur Company believes in the importance of industry research, advocacy, and development. For this reason, we fund a variety of industry groups and agricultural societies that support farmers, including but not limited to Prairie Oat Growers, the
Western Barley Growers Association, and the
Western Canadian Wheat Growers Association.
