Viterra Canola Oil - USA
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Viterra’s canola oils help food manufacturers address consumer demand for healthy, minimally processed foods.
Canola oil, such as verraUltra from Viterra, already is recognized for having zero trans fats and one ofthe lowest levels of saturated fats. As the verraUltra9 name highlights, this canola oil contains more heart-healthy, omega-9 monounsaturated fats than other cooking oils. These attributes give food manufacturers who use Viterra’s canola oils a nutrition edge:
Consumers recognize saturated fats are unhealthy; 40 percent are trying to limit them in their diet.
U.S. Dietary Guidelines recommend replacing trans and saturated fats with good fats, such as those in verraUltra and verraUltra9 Canola Oil.
The U.S. Food and Drug Administration is requiring removal of trans fats from processed foods.
The unique nutrition profile of verraUltra and verraUltra9 Canola Oil was developed through traditional plant breeding, paving the way for the only high oleic canola oil option for food manufacturers. In addition, Viterra’s expeller-press process — which uses pressure rather than solvent extraction to remove oil from seeds — helps maintain the purity of our canola oil products, as well as their nutrition value and integrity. Together, these attributes allow food companies to simplify product labels without sacrificing taste or performance.
Transparency is increasingly important to consumers, and yet, 70 percent say they do not have access to the information they want about their food. The canola for verraUltra and verraUltra9 oil is grown under an identity preserved program, which ensures quality and control along the supply chain, from the farmers who grow it, to our plants where it is crushed. In this way, Viterra is helping food manufacturers answer consumer questions about where food comes from.
Most Americans (94%) snack daily and half of adults are snacking multiple times each day. According to Innova Market Insights “Top 10 Food Trends,” consumers want to feel good about their snack food choices, so they are seeking options made with feel-good, “natural” processes or wholesome ingredients. As expeller-pressed oils with better nutrition profiles than most cooking oils, verraUltra and verraUltra9 help snack manufacturers offer products that meet the expectations of today’s consumer.
At Viterra, we view every business relationship as a partnership. This collaboration helps us drive continuous innovation and improvement, and ultimately, helps our customers build increased value into their food products. We also take pride in helping our customers protect their brands with industry-leading food safety practices.
Viterra has a broad-reaching and growing network of canola farmers across North America who supply our crushing plants, and acres continue to increase year over year. We provide some of the world’s leading food manufacturers with the consistent, reliable volumes of verraUltra and verraUltra9 they need to make the switch to this higher value oil.